2007 y\u0131l\u0131ndan bu yana dijital pazarlama d\u00fcnyas\u0131n\u0131n i\u00e7inde yer alan ve bug\u00fcne kadar 4.000\u2019den fazla i\u015fletmeye rehberlik eden U\u011fur \u0130\u015fleyen, g\u00fcn\u00fcm\u00fcz ticaretinde “dijital varl\u0131\u011f\u0131n” fiziksel ma\u011fazalar\u0131n \u00f6n\u00fcne ge\u00e7ti\u011fine dikkat \u00e7ekiyor. \u0130\u015fleyen’e g\u00f6re, art\u0131k internet i\u015fletmelerin en b\u00fcy\u00fck ve en eri\u015filebilir \u015fubesi konumunda.<\/p>\n
\u0130\u015fletmelerin dijitalle\u015fme s\u00fcrecini fiziksel bir d\u00fckk\u00e2n kiralama mant\u0131\u011f\u0131yla a\u00e7\u0131klayan \u0130\u015fleyen, sosyal medya hesaplar\u0131n\u0131 “kiral\u0131k d\u00fckk\u00e2n”, web sitesini ise “tapulu m\u00fclk” olarak nitelendiriyor. \u0130\u015fleyen, “Eskiden tabelaya bak\u0131l\u0131rd\u0131, \u015fimdi Google arama sonu\u00e7lar\u0131na ve Instagram profiline bak\u0131l\u0131yor. Web sitesi olmayan veya Google’da g\u00f6r\u00fcnmeyen bir i\u015fletme, g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda yok h\u00fckm\u00fcndedir,” ifadelerini kullan\u0131yor.<\/p>\n
Yapay zek\u00e2n\u0131n i\u015f d\u00fcnyas\u0131ndaki etkisine de de\u011finen \u0130\u015fleyen, bu teknolojinin insan\u0131n yerini almad\u0131\u011f\u0131n\u0131, ancak yapay zek\u00e2y\u0131 do\u011fru kullanan profesyonellerin kullanmayanlara g\u00f6re \u00e7ok daha h\u0131zl\u0131 yol ald\u0131\u011f\u0131n\u0131 belirtiyor. Ayr\u0131ca m\u00fc\u015fteri y\u00f6netimi konusunda CRM sistemlerinin \u00f6nemine de\u011finen dan\u0131\u015fman, \u00f6zellikle hizmet sekt\u00f6r\u00fcnde faaliyet g\u00f6steren klinik ve g\u00fczellik merkezleri gibi i\u015fletmeler i\u00e7in bu sistemlerin art\u0131k bir l\u00fcks de\u011fil, zorunlu bir ihtiya\u00e7 oldu\u011funu vurguluyor.<\/p>\n
“\u0130\u015fletmelerin en b\u00fcy\u00fck hatas\u0131 plans\u0131z hareket etmektir. Bir\u00e7ok i\u015fletme d\u00fczenli payla\u015f\u0131m yap\u0131yor ancak hedef kitlesini tan\u0131m\u0131yor. Dijital pazarlamada ba\u015far\u0131; planlama, analiz ve s\u00fcreklilikle m\u00fcmk\u00fcnd\u00fcr.” \u2014 U\u011fur \u0130\u015fleyen, Sosyal Medya Dan\u0131\u015fman\u0131<\/p><\/blockquote>\n
\u0130nsta Medya ile Dijital B\u00fcy\u00fcme<\/h3>\n
U\u011fur \u0130\u015fleyen y\u00f6netimindeki \u0130nsta Medya, 2017’den bu yana markalar\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmak i\u00e7in kapsaml\u0131 \u00e7\u00f6z\u00fcmler sunuyor. Google harita optimizasyonundan sosyal medya etkile\u015fim \u00e7al\u0131\u015fmalar\u0131na, kurumsal logo tasar\u0131m\u0131ndan reklam stratejilerine kadar geni\u015f bir yelpazede hizmet veren firma, i\u015fletmelerin dijital kimliklerini g\u00fc\u00e7lendiriyor. \u0130\u015fleyen, yeni giri\u015fimcilere ise “Logo yapt\u0131rmak marka olmak de\u011fildir; \u00f6nce g\u00fcven veren bir dijital kimlik olu\u015fturun,” tavsiyesinde bulunuyor.<\/p>\n
U\u011fur \u0130\u015eLEYEN
\n<\/strong>Dijital Pazarlama ve Dijital D\u00f6n\u00fc\u015f\u00fcm Uzman\u0131
\nwww.ugurisleyen.com<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Sosyal Medya Dan\u0131\u015fman\u0131 U\u011fur \u0130\u015fleyen, 4.000’den fazla i\u015fletmeye rehberlik etti\u011fi dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funu ve gelece\u011fin pazarlama trendlerini anlatt\u0131.<\/p>\n","protected":false},"author":1,"featured_media":345,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,9],"tags":[113,111,109,115,112,114,110,108],"manset":[],"bilesen":[],"class_list":["post-343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kurumsal-haberler","category-teknoloji","tag-crm","tag-dijital-donusum","tag-dijital-pazarlama","tag-google-gorunurlugu","tag-insta-medya","tag-seo","tag-sosyal-medya-danismani","tag-ugur-isleyen"],"_links":{"self":[{"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/posts\/343","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=343"}],"version-history":[{"count":1,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/posts\/343\/revisions"}],"predecessor-version":[{"id":344,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/posts\/343\/revisions\/344"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=\/wp\/v2\/media\/345"}],"wp:attachment":[{"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=343"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=343"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=343"},{"taxonomy":"manset","embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmanset&post=343"},{"taxonomy":"bilesen","embeddable":true,"href":"https:\/\/basinbildirisi.com\/index.php?rest_route=%2Fwp%2Fv2%2Fbilesen&post=343"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}